ATLAS: B Physics Reach

The current scope and status of ATLAS B-physics trigger and off-line performance studies are presented. With the initial low-luminosity LHC runnings the high-statistics analyses will allow to make sensitivity tests of possible New physics contributions by searching for additional CP violation effects and for increased probabilities of rare B-decay channels. In physics of Bs meson system there is sensitivity to mass and width differences and to a weak mixing phase beyond SM expectation. ATLAS will be able to access rare B decays using also high-luminosity running. In beauty production ATLAS will perform measurements sensitive to higher order QCD terms providing new data to investigate present inconsistency between theory and experiment.