Looking for New Physics: Prospects for B Physics at LHCb

With the startup of LlICb, the dedicated heavy flavor experiment at the LHC, the next round of precision B-experiments will be launched. LHCb has access to about $10^{12}$ B meson decays per year. allowing significant mcasurcmel)ts of even very rare B decays and, in particular, the precision study of the $B_s$ system. With the measurement of rates, angular distributions and CP asymmetries of loop suppressed B decays, LHCb will probe the quantum corrections predicted by the Standard Model. Many observables show a large sensitivity to New Physics contributions. In the following the expected LHCb physics performance and the potential to search for New Physics is discussed for a set of key measurements.