A UV-complete model for B anomalies and SM flavor hierarchies

In this talk I present a "flavor decontruction" of the Pati-Salam gauge groupas a possible description for the hints of lepton-flavor non-universality in $B$ decays. The model connects the observed pattern of " anomalies " to the origin of the Standard Model Yukawa couplings, while being consistent with low-and high-energy bounds. Particularly interesting are the predictions of large Lepton Flavor Violation, in particular in processes such as $τ → µγ$, $B → Kτµ$, and $B_s → τµ$. The model also predicts a rich spectrum of new states at the TeV scale thatcould be probed in the near future by high-$p_T$ searches at the LHC.