Strategies for new measurements in the $V H, H \to bb$ channel in ATLAS

The analysis of the data collected by the ATLAS detector for the search of the associate production of a Higgs boson decaying in $b\overline{b}$ and a $W$ or $Z$ boson decaying leptonically is briefly described. This analysis led in 2017 to the first evidence of the Higgs boson decaying in $b\overline{b}$. The same analysis channel can be used in the so-called Simplified Template Cross-Section Framework to extract information on the Higgs couplings and eventually on their variations due to Beyond the Standard Model physics effects.