Subjectivity, body and commodity in fictional capitalism

This article seeks to relate the notion of intimacy in the dynamics of contemporary capitalism to the fictional forms of our times. Utilizing Marx’s reflections on commodity fetishism, it examines current lifestyles and their exhibition in capitalism. The cultural production of intimacy is seen as a configuration that seeks to erase the political conditions of existence by producing mechanisms that regulate subjects’ activity by means of control over their bodies, behaviors, and social relations. These conditions require a control and normalization of bodies that, in turn, standardizes the ways in which the interior is shown as public. Through the axis of fiction and fetishism, the text analyzes the dynamics of exposure by means of which capitalism builds its effective control over bodies and subjectivities.