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The marketing-mix for the adoption of innovations in small farmers of maize in Mexico
The capacities and productivity stagnation in the rural sector has been attributed to lo w adoption of innovations due to the lo w educational level of farmers and their little disposition to change and to take risks. From a marketing point of view, the farmer is the target market for technical assi...
| Autores principales: | , , , |
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| Formato: | Online Artículo |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma Chapingo
2022
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| Materias: | |
| Acceso en línea: | https://revistas.chapingo.mx/geografia/article/view/r.rga.2021.68.03 https://dx.doi.org/10.5154/r.rga.2021.68.03 |