Innovation as a key for the ornamental industry to transcend in the state of Veracruz

At present, the ornamental industry in Veracruz is going through a transition process, from family businesses to smart businesses to face the national market. The objective of this work is to determine the aspects that are required to implement an ornamental microenterprise, the constant eight-phase...

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Detalles Bibliográficos
Autor principal: Hernández Marañón, Felipe
Formato: Online Artículo
Lenguaje:spa
Publicado: Universidad Veracruzana 2020
Materias:
Plantas miniatura
Producción
Comercialización
Plan de negocios
Miniature plants
Production
Marketing
Business Plan
Acceso en línea:https://is.uv.mx/index.php/IS/article/view/2643
https://dx.doi.org/10.25009/is.v0i9.2643
Descripción
Sumario:At present, the ornamental industry in Veracruz is going through a transition process, from family businesses to smart businesses to face the national market. The objective of this work is to determine the aspects that are required to implement an ornamental microenterprise, the constant eight-phase methodology, made for entrepreneurs. The results of the work are the establishment of a microenterprise producer and marketer of miniature dragon plants, which contributes to meet the demand in the ornamental market.

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