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Innovation as a key for the ornamental industry to transcend in the state of Veracruz
At present, the ornamental industry in Veracruz is going through a transition process, from family businesses to smart businesses to face the national market. The objective of this work is to determine the aspects that are required to implement an ornamental microenterprise, the constant eight-phase...
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| Formato: | Online Artículo |
| Lenguaje: | spa |
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Universidad Veracruzana
2020
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| Acceso en línea: | https://is.uv.mx/index.php/IS/article/view/2643 https://dx.doi.org/10.25009/is.v0i9.2643 |
| _version_ | 1780756945973542912 |
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| author | Hernández Marañón, Felipe |
| author_facet | Hernández Marañón, Felipe |
| author_sort | Hernández Marañón, Felipe |
| collection | Interconectando Saberes |
| description | At present, the ornamental industry in Veracruz is going through a transition process, from family businesses to smart businesses to face the national market. The objective of this work is to determine the aspects that are required to implement an ornamental microenterprise, the constant eight-phase methodology, made for entrepreneurs. The results of the work are the establishment of a microenterprise producer and marketer of miniature dragon plants, which contributes to meet the demand in the ornamental market. |
| format | Online Article |
| id | oai_is-article-2643 |
| institution | Universidad Veracruzana |
| language | spa |
| publishDate | 2020 |
| publisher | Universidad Veracruzana |
| record_format | ojs |
| spelling | oai_is-article-26432021-04-30T20:17:33Z Innovation as a key for the ornamental industry to transcend in the state of Veracruz La innovación como clave para que la industria ornamental trascienda en el estado de Veracruz Hernández Marañón, Felipe Plantas miniatura Producción Comercialización Plan de negocios Miniature plants Production Marketing Business Plan At present, the ornamental industry in Veracruz is going through a transition process, from family businesses to smart businesses to face the national market. The objective of this work is to determine the aspects that are required to implement an ornamental microenterprise, the constant eight-phase methodology, made for entrepreneurs. The results of the work are the establishment of a microenterprise producer and marketer of miniature dragon plants, which contributes to meet the demand in the ornamental market. En la actualidad la industria ornamental en Veracruz atraviesa un proceso de transición, de empresas familiares a negocios inteligentes para enfrentar el mercado nacional. El objetivo del presente trabajo es determinar los aspectos que se requieren para poder implementar una microempresa ornamental, la metodología consta de ocho fases, hechas para emprendedores. Los resultados del trabajo son el establecimiento de una microempresa productora y comercializadora de plantas dracenas miniatura, la cual contribuirá a satisfacer la demanda existente en el mercado ornamental. Universidad Veracruzana 2020-03-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://is.uv.mx/index.php/IS/article/view/2643 10.25009/is.v0i9.2643 Interconectando Saberes; Núm. 9 (5) Interconectando Saberes; No. 9 (5) 2448-8704 spa https://is.uv.mx/index.php/IS/article/view/2643/4552 Derechos de autor 2020 Interconectando Saberes |
| spellingShingle | Plantas miniatura Producción Comercialización Plan de negocios Miniature plants Production Marketing Business Plan Hernández Marañón, Felipe Innovation as a key for the ornamental industry to transcend in the state of Veracruz |
| title | Innovation as a key for the ornamental industry to transcend in the state of Veracruz |
| title_alt | La innovación como clave para que la industria ornamental trascienda en el estado de Veracruz |
| title_full | Innovation as a key for the ornamental industry to transcend in the state of Veracruz |
| title_fullStr | Innovation as a key for the ornamental industry to transcend in the state of Veracruz |
| title_full_unstemmed | Innovation as a key for the ornamental industry to transcend in the state of Veracruz |
| title_short | Innovation as a key for the ornamental industry to transcend in the state of Veracruz |
| title_sort | innovation as a key for the ornamental industry to transcend in the state of veracruz |
| topic | Plantas miniatura Producción Comercialización Plan de negocios Miniature plants Production Marketing Business Plan |
| topic_facet | Plantas miniatura Producción Comercialización Plan de negocios Miniature plants Production Marketing Business Plan |
| url | https://is.uv.mx/index.php/IS/article/view/2643 https://dx.doi.org/10.25009/is.v0i9.2643 |
| work_keys_str_mv | AT hernandezmaranonfelipe innovationasakeyfortheornamentalindustrytotranscendinthestateofveracruz AT hernandezmaranonfelipe lainnovacioncomoclaveparaquelaindustriaornamentaltrasciendaenelestadodeveracruz |