Specification a model for study of symbolic processualism

Gross mode, the symbolic processualism refers to four phases of social change: 1) vicissitude, 2) conflict, 3) resignification and 4) building. The objective of the present work was to establish the procedural discursive networks around the coffee entrepreneurship in informants of a locality in the center of Mexico. An exploratory, transversal and interpretative study was carried out with an intentional selection of native informants. The findings show differences among the participants with respect to the categories of decadence and prosperity. Research lines concerning the production and marketing cycle of coffee in relation to the cycle of symbolic representation are warned in order to interpret scenarios of local development.