Foliage: production and commercialization in the face of the new normal

Currently, foliage producers and traders present challenges caused by the pandemic, in addition to the creation of new conditions (not always favorable) generated by the new normal. We know that the production process consists of several facets, starting from the relevant sowing to the sale in markets; However, in recent times, it has been adapted to the need for a previously unimagined scenario, affecting each of its phases. From the social economy, the production, distribution, and sale of the foliage is carried out by the inhabitants of the Los Fresnos community, La Perla, Veracruz; where each of them is important for economic activity to reach its destination. The analytical description of it is a central part of this article. It starts from the contextual framework in the indicated territory, the process for the foliage trade and the activities around the economic activities carried out in this community.