Methodological proposal for the implementation of information technologies to increase the competitiveness of MSMEs in the economic commercial sector

Micro, Small and Medium Enterprises (MSMEs), drive the economy at the global, national, regional, and local levels. In Mexico, many MSMEs coexist, the above, according to the number of workers; Almost a third of the country's total employed personnel and more than half of the national Gross Domestic Product (GDP) are concentrated in them; leaving a very small number in comparison with the large establishments. Despite the above, the level of competitiveness shown by the mentioned MSMEs is too low, derived from factors such as the lack of implementation of Information Technology (IT) in their key activities, which consequently limits the increase in competitiveness in the market in which you do business. The situational analysis at the local level is not prolific, so there is a need to study the conditions in which commercial MSMEs operate concerning IT integration, so the objective of this document will be to propose a method of six IT implementation steps in commercial MSMEs in Xalapa, Ver., Mexico, based on their diverse needs, and thus increase their business competitiveness.