New mediators, new reading strategies

The objective of this opinion is to analyze how current digital communication spaces, YouTube and TikTok like cultural artifacts, propitiate the development of new reading strategies by evaluating their content creators as new reading promoters. The paper starts from two questions also known as triggers for this analysis: can the content creator be a reading promoter, and have the emerging technologies modeled the reading strategies of the participatory user? Digital platforms, their protagonists, and followers, also known as points of attention and convergence represent an opportunity to be an example for emerging and enthusiastic reading promoters. The conclusion is an approach to the participatory use of digital communication spaces for cultural acquisition; if contents influence audiences, it is possible to generate contents with cultural value to generate better reading promoters in present and future generations.