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Chinese of the Mexican Automotive Market
The purpose of this research is to investigate and discover what is happening in the mexican automotive market, to find out what kind of marketing strategies chinese automakers use to come to Mexico and grow rapidly here; and also discover why the aztec country is wonderful not only for the chinese...
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| Formato: | Online Artículo |
| Lenguaje: | spa |
| Publicado: |
Centro de Estudios China-Veracruz,Universidad Veracruzana, México
2023
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| Acceso en línea: | https://orientando.uv.mx/index.php/orientando/article/view/2685 |
| _version_ | 1780757156971151360 |
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| author | Zottele, Aníbal Carlos |
| author_facet | Zottele, Aníbal Carlos |
| author_sort | Zottele, Aníbal Carlos |
| collection | Orientando, Temas de Asia Oriental. Sociedad, Cultura y Economía |
| description | The purpose of this research is to investigate and discover what is happening in the mexican automotive market, to find out what kind of marketing strategies chinese automakers use to come to Mexico and grow rapidly here; and also discover why the aztec country is wonderful not only for the chinese manufacturers, but for any company with expansionist plans in the world. For this, the digital media specialized in the mexican automotive industry were approached as a query, as well as the government agency INEGI (National Institute of Statistics and Geography) to obtain the most recent and updated data that occurs at the time of writing these words. |
| format | Online Article |
| id | oai_orientando-article-2685 |
| institution | Universidad Veracruzana |
| language | spa |
| publishDate | 2023 |
| publisher | Centro de Estudios China-Veracruz,Universidad Veracruzana, México |
| record_format | ojs |
| spelling | oai_orientando-article-26852023-10-12T20:06:56Z Chinese of the Mexican Automotive Market Presentación Zottele, Aníbal Carlos The purpose of this research is to investigate and discover what is happening in the mexican automotive market, to find out what kind of marketing strategies chinese automakers use to come to Mexico and grow rapidly here; and also discover why the aztec country is wonderful not only for the chinese manufacturers, but for any company with expansionist plans in the world. For this, the digital media specialized in the mexican automotive industry were approached as a query, as well as the government agency INEGI (National Institute of Statistics and Geography) to obtain the most recent and updated data that occurs at the time of writing these words. En fechas recientes se han agudizado las tensiones que caracterizan la transición desde las estructuras dominadas por algunos países occidentales hacia un modelo caracterizado por el multilateralismo en el que China tiene un gran protagonismo. Esta situación no está exenta de graves peligros para la seguridad de los Estados, independientemente de las regiones del mundo que se consideren. Uno de los aspectos que hemos destacado ya en otras ocasiones, tiene que ver con la reconfiguración de las cadenas globales de valor (CGV) y de las consecuentes oportunidades que aparecen para la economía mexicana. En tal sentido, se han elaborado documentos que muestran las posibilidades en el mediano y largo plazo para que, en el Estado de Veracruz en particular, a partir de los esfuerzos federales y estatales en favor del desarrollo de la infraestructura necesaria para elevar la competitividad regional, esta situación sea propicia para la radicación de empresas asiáticas y, en especial, de origen chino. Centro de Estudios China-Veracruz,Universidad Veracruzana, México 2023-10-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://orientando.uv.mx/index.php/orientando/article/view/2685 Orientando Temas de Asia Oriental, Sociedad, Cultura y Economía; Núm. 24; 1-2 2007-5723 2007-5510 10.25009/otaosce.vi24 spa https://orientando.uv.mx/index.php/orientando/article/view/2685/4658 Derechos de autor 2023 Orientando Temas de Asia Oriental, Sociedad, Cultura y Economía https://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | Zottele, Aníbal Carlos Chinese of the Mexican Automotive Market |
| title | Chinese of the Mexican Automotive Market |
| title_alt | Presentación |
| title_full | Chinese of the Mexican Automotive Market |
| title_fullStr | Chinese of the Mexican Automotive Market |
| title_full_unstemmed | Chinese of the Mexican Automotive Market |
| title_short | Chinese of the Mexican Automotive Market |
| title_sort | chinese of the mexican automotive market |
| url | https://orientando.uv.mx/index.php/orientando/article/view/2685 |
| work_keys_str_mv | AT zotteleanibalcarlos chineseofthemexicanautomotivemarket AT zotteleanibalcarlos presentacion |