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Chinese of the Mexican Automotive Market
The purpose of this research is to investigate and discover what is happening in the mexican automotive market, to find out what kind of marketing strategies chinese automakers use to come to Mexico and grow rapidly here; and also discover why the aztec country is wonderful not only for the chinese...
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| Formato: | Online Artículo |
| Lenguaje: | spa |
| Publicado: |
Centro de Estudios China-Veracruz,Universidad Veracruzana, México
2023
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| Acceso en línea: | https://orientando.uv.mx/index.php/orientando/article/view/2685 |