Marketing analysis of the web-based commercialization of television audiovisual files: opportunities and implications

This paper describes and analyzes the central aspects to consider when marketing audiovisual information stored in television archives, including technical issues and ethical problem surrounding the legality of their sale. Special attention is afforded to documentation issues, the differences that m...

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Detalles Bibliográficos
Autores principales: León-Moreno, José Antonio, Caldera Serrano, Jorge
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2010
Materias:
Archives TV
marketing
audio-visual information
document management
digital information
Archivos de televisión
comercialización
información audiovisual
gestión documental
información digital
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/27461
https://dx.doi.org/10.22201/iibi.0187358xp.2010.52.27461
Descripción
Sumario:This paper describes and analyzes the central aspects to consider when marketing audiovisual information stored in television archives, including technical issues and ethical problem surrounding the legality of their sale. Special attention is afforded to documentation issues, the differences that may exist between documentary data bases and the general philosophy of document management. Moreover technical issues in carrying out business transactions involving images over the web are also analyzed.

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