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Marketing analysis of the web-based commercialization of television audiovisual files: opportunities and implications
This paper describes and analyzes the central aspects to consider when marketing audiovisual information stored in television archives, including technical issues and ethical problem surrounding the legality of their sale. Special attention is afforded to documentation issues, the differences that m...
| Autores principales: | , |
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| Formato: | Online Artículo |
| Lenguaje: | spa |
| Publicado: |
Instituto de Investigaciones Bibliotecológicas y de la Información
2010
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| Materias: | |
| Acceso en línea: | http://rev-ib.unam.mx/ib/index.php/ib/article/view/27461 https://dx.doi.org/10.22201/iibi.0187358xp.2010.52.27461 |