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A socio-technical review of Social Media in a university organization

This paper intends to define efficiency indicators for using Social Media (SM) in a university setting, as well as to provide theoretical-practical bases for future research that takes into consideration the increasing use of SM in management processes. It is a theoreticalconceptual review of the so...

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Detalles Bibliográficos
Autor principal: Brandão, Marco
Formato: Online Artículo
Lenguaje:spa
Publicado: Instituto de Investigaciones Bibliotecológicas y de la Información 2021
Materias:
Acceso en línea:http://rev-ib.unam.mx/ib/index.php/ib/article/view/58281
https://dx.doi.org/10.22201/iibi.24488321xe.2021.86.58281

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