Government Guidance Fund Empowers the Supply Chain Financing Decision of Marine Ranching Considering Environmental Enrichment and Friendliness

SIMPLE SUMMARY: The capital shortage for marine ranch construction will reduce their economic, ecological, and social benefits. By constructing the supply chain decision model to solve and analyze the results, we found that the change of the products’ environmental friendliness and the environmental enrichment degree of the marine ranching companies will affect the marine ranching construction level, and they are positively correlated. In addition, the enhancement of the guiding effect of government guidance fund can break through the dilemma of enterprise capital shortage and optimize the establishment and development level of marine ranching. ABSTRACT: The construction of marine ranching is a concrete practice to fulfil the strategic objective of China’s maritime power. The shortage of funds has turned into an important issue to be resolved urgently in the modernization of marine ranching. This study constructs a supply chain system, involving a leading enterprise of marine ranching with short funds and a retailer, and introduces the government guidance fund to solve the issue of capital shortage. Then, we discuss the supply chain financing decision under two different power structure modes, and analyze the product environmental attribute (the product’s environmental friendliness and the environmental enrichment) and the guiding effect of government investment on the operation of different modes. The research shows that: (1) The wholesale price of products is mainly influenced by the dominant position of the marine ranching leading enterprise. Furthermore, the wholesale price and the marine ranching company’s profits increase with the growth of the product environmental attribute. (2) The retailer’s profit and the supply chain system’s profit are mainly affected by the dominant power of the retailer and are positively correlated with the product environmental attribute. In addition, the supply chain system’s overall profits are negatively related to the guiding effect of government investment.