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Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value

In recent years, with the rapid change of people’s health concept, health and wellness tourism has shown a vigorous development trend. However, existing literature has been lacking on travelers’ behavioral intentions, influenced by their motivation in health and wellness tourism. To fill in this gap...

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Autores principales: Gan, Ting, Zheng, Jiansong, Li, Wei, Li, Jiaxin, Shen, Junxian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10001975/
https://www.ncbi.nlm.nih.gov/pubmed/36901356
http://dx.doi.org/10.3390/ijerph20054339
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author Gan, Ting
Zheng, Jiansong
Li, Wei
Li, Jiaxin
Shen, Junxian
author_facet Gan, Ting
Zheng, Jiansong
Li, Wei
Li, Jiaxin
Shen, Junxian
author_sort Gan, Ting
collection PubMed
description In recent years, with the rapid change of people’s health concept, health and wellness tourism has shown a vigorous development trend. However, existing literature has been lacking on travelers’ behavioral intentions, influenced by their motivation in health and wellness tourism. To fill in this gap, we designed scales of tourists’ behavioral intention and motivation in health and wellness tourism and investigated the aforementioned effects, with a sample of 493 visitors who have traveled in health and wellness tourism. Factor analysis and structural equation models were applied to explore the relations among motivation, perceived value, and behavioral intention in health and wellness tourism. The results indicate that health and wellness tourists’ motivation significantly positively predicts their behavior intentions. Travelers’ perceived value of health and wellness tourism significantly partially mediates the associations between their behavioral intention and escape motivation, attractive motivation, environmental motivation, as well as interpersonal motivation. No empirical evidence supports the mediating role of perceived value in the correlation between consumption motivation and behavioral intention. Health and wellness tourism industries are encouraged to meet the intrinsic motivation of travelers and make them perceive the value of this kind of tourism, which in turn promotes tourists’ choice, evaluation, and satisfaction of health and wellness tourism.
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spelling pubmed-100019752023-03-11 Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value Gan, Ting Zheng, Jiansong Li, Wei Li, Jiaxin Shen, Junxian Int J Environ Res Public Health Article In recent years, with the rapid change of people’s health concept, health and wellness tourism has shown a vigorous development trend. However, existing literature has been lacking on travelers’ behavioral intentions, influenced by their motivation in health and wellness tourism. To fill in this gap, we designed scales of tourists’ behavioral intention and motivation in health and wellness tourism and investigated the aforementioned effects, with a sample of 493 visitors who have traveled in health and wellness tourism. Factor analysis and structural equation models were applied to explore the relations among motivation, perceived value, and behavioral intention in health and wellness tourism. The results indicate that health and wellness tourists’ motivation significantly positively predicts their behavior intentions. Travelers’ perceived value of health and wellness tourism significantly partially mediates the associations between their behavioral intention and escape motivation, attractive motivation, environmental motivation, as well as interpersonal motivation. No empirical evidence supports the mediating role of perceived value in the correlation between consumption motivation and behavioral intention. Health and wellness tourism industries are encouraged to meet the intrinsic motivation of travelers and make them perceive the value of this kind of tourism, which in turn promotes tourists’ choice, evaluation, and satisfaction of health and wellness tourism. MDPI 2023-02-28 /pmc/articles/PMC10001975/ /pubmed/36901356 http://dx.doi.org/10.3390/ijerph20054339 Text en © 2023 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Gan, Ting
Zheng, Jiansong
Li, Wei
Li, Jiaxin
Shen, Junxian
Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value
title Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value
title_full Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value
title_fullStr Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value
title_full_unstemmed Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value
title_short Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value
title_sort health and wellness tourists’ motivation and behavior intention: the role of perceived value
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10001975/
https://www.ncbi.nlm.nih.gov/pubmed/36901356
http://dx.doi.org/10.3390/ijerph20054339
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