Measuring the Dissemination Impact of Culturo-Behavioral Science

Culturo-behavior science addresses many of the world’s most significant problems and therefore has potential to create world-changing outcomes. Before systems level changes that improve the world can be implemented, however, it is first necessary for the public to know about and take interest in the accomplishments of culturo-behavior science. Measurable evidence that this kind of influence is being achieved is a component of “dissemination impact,” an important but often overlooked form of accountability on sciences that target real-world problems. We describe a method for quantifying some aspects of dissemination impact and present data on how much of this impact has been earned by articles published in Behavior and Social Issues. The results provide considerable food for thought about how culturo-behavior science can proceed toward making the strategic pursuit of dissemination impact a component of its evidence-based practices. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s42822-022-00120-3.