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Understanding consumers’ continuance intention to watch streams: A value-based continuance intention model

INTRODUCTION: Live stream-watching has become increasingly popular worldwide. Consumers are found to watch streams in a continuous manner. Despite its popularity, there has been limited research investigating why consumers continue to watch streams. Previously, the expectation-confirmation theory (E...

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Detalles Bibliográficos
Autores principales:	Jia, Xiaoyun, Pang, Yan, Huang, Bingqi, Hou, Feng
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2023
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014731/ https://www.ncbi.nlm.nih.gov/pubmed/36935948 http://dx.doi.org/10.3389/fpsyg.2023.1073301

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