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Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective
INTRODUCTION: The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014796/ https://www.ncbi.nlm.nih.gov/pubmed/36935952 http://dx.doi.org/10.3389/fpsyg.2023.1139116 |