Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective

INTRODUCTION: The theory of planned behavior (TPB) has dominated the limited number of green hotel visitation studies; however, those studies’ findings are often inconclusive or even controversial. Thus, research needs to move beyond using the TPB to measure consumers’ intention and behavior, and to...

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Detalles Bibliográficos
Autores principales: Wang, Cen-Peng, Zhang, Qi, Wong, Philip Pong Weng, Wang, Lei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014796/
https://www.ncbi.nlm.nih.gov/pubmed/36935952
http://dx.doi.org/10.3389/fpsyg.2023.1139116

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014796/
https://www.ncbi.nlm.nih.gov/pubmed/36935952
http://dx.doi.org/10.3389/fpsyg.2023.1139116

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