Informationsweitergabe zur COVID-19-Impfung: Quantitative Online-Befragung zu Akteuren, Inhalten, Quellen und Motiven

BACKGROUND: A person’s opinion about COVID-19 vaccination and their decision for or against the vaccination are determined, among other things, by the information they receive. Therefore, it seems crucial to examine the phenomenon of information sharing in the context of COVID-19 vaccination. The study explores who shares which information about vaccinations with whom, how the sharing of information is related to the seeking of information from various sources, and what the motives are. METHOD: From 19 June to 13 July 2021, we conducted an online survey with 833 people using the German non-representative Social Sciences’ (SoSci) panel. The questionnaire assessed information sharing with strangers and the social environment, the content, and the motives as well as the sources of information. The responses of 828 people were evaluated using descriptive statistics and multiple linear regression analyses. RESULTS: Older people, women, and unvaccinated individuals were more likely to share information about COVID-19 vaccination. Information was more often shared in the social environment than with strangers. People shared information about benefits and risks of the vaccination as well as their own experiences with vaccinations. People who research websites of health authorities were more likely to share information about the benefits of vaccinations and their own experiences, while people using YouTube or messenger services were more likely to share information about risks. The motives for sharing information are to help others, social exchange, to raise awareness, to gain status, and the fear of being attacked or judged. CONCLUSION: Information sharing on COVID-19 vaccination is complex in terms of content and motivation. In order to promote vaccination readiness, the range of information offered by public health departments should be expanded and the population’s health literacy should be strengthened.