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The effects of online tourism information quality on conative destination image: The mediating role of resonance

With the increasing popularity of mobile applications, people enjoy browsing online tourism information on social media. This information may cause psychological resonance, which in turn stimulates travel intentions. This study examined the relationship between online travel information quality (OTI...

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Autores principales: Wang, Xueyi, Wang, Xin, Lai, Ivan Ka Wai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10018018/
https://www.ncbi.nlm.nih.gov/pubmed/36936004
http://dx.doi.org/10.3389/fpsyg.2023.1140519
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author Wang, Xueyi
Wang, Xin
Lai, Ivan Ka Wai
author_facet Wang, Xueyi
Wang, Xin
Lai, Ivan Ka Wai
author_sort Wang, Xueyi
collection PubMed
description With the increasing popularity of mobile applications, people enjoy browsing online tourism information on social media. This information may cause psychological resonance, which in turn stimulates travel intentions. This study examined the relationship between online travel information quality (OTIQ), resonance, and conative destination image. A partial least squares structural equation model was used to analyze the survey data of 426 users who recently used social media to browse online tourism information. The results show that four dimensions of OTIQ (value-added, relevancy, completeness, and design) affect cognitive resonance, and three dimensions of OTIQ (interestingness, design, and amount of information) affect emotional resonance. Both cognitive resonance and emotional resonance directly affect the conative destination image. This study contributes to online tourism marketing research by identifying the factors of OTIQ that rise tourists’ resonance. It also contributes to destination image research by extending the application of resonance theory and examining the role of cognitive resonance and emotional resonance in forming a conative destination image. Understanding how QTIQ builds a destination image can help destinations improve the quality of online tourism information to attract potential tourists. This study also provides recommendations to destination marketers to formulate appropriate marketing strategies in the age of innovative technology.
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spelling pubmed-100180182023-03-17 The effects of online tourism information quality on conative destination image: The mediating role of resonance Wang, Xueyi Wang, Xin Lai, Ivan Ka Wai Front Psychol Psychology With the increasing popularity of mobile applications, people enjoy browsing online tourism information on social media. This information may cause psychological resonance, which in turn stimulates travel intentions. This study examined the relationship between online travel information quality (OTIQ), resonance, and conative destination image. A partial least squares structural equation model was used to analyze the survey data of 426 users who recently used social media to browse online tourism information. The results show that four dimensions of OTIQ (value-added, relevancy, completeness, and design) affect cognitive resonance, and three dimensions of OTIQ (interestingness, design, and amount of information) affect emotional resonance. Both cognitive resonance and emotional resonance directly affect the conative destination image. This study contributes to online tourism marketing research by identifying the factors of OTIQ that rise tourists’ resonance. It also contributes to destination image research by extending the application of resonance theory and examining the role of cognitive resonance and emotional resonance in forming a conative destination image. Understanding how QTIQ builds a destination image can help destinations improve the quality of online tourism information to attract potential tourists. This study also provides recommendations to destination marketers to formulate appropriate marketing strategies in the age of innovative technology. Frontiers Media S.A. 2023-03-02 /pmc/articles/PMC10018018/ /pubmed/36936004 http://dx.doi.org/10.3389/fpsyg.2023.1140519 Text en Copyright © 2023 Wang, Wang and Lai. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Wang, Xueyi
Wang, Xin
Lai, Ivan Ka Wai
The effects of online tourism information quality on conative destination image: The mediating role of resonance
title The effects of online tourism information quality on conative destination image: The mediating role of resonance
title_full The effects of online tourism information quality on conative destination image: The mediating role of resonance
title_fullStr The effects of online tourism information quality on conative destination image: The mediating role of resonance
title_full_unstemmed The effects of online tourism information quality on conative destination image: The mediating role of resonance
title_short The effects of online tourism information quality on conative destination image: The mediating role of resonance
title_sort effects of online tourism information quality on conative destination image: the mediating role of resonance
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10018018/
https://www.ncbi.nlm.nih.gov/pubmed/36936004
http://dx.doi.org/10.3389/fpsyg.2023.1140519
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