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Marketing in the metaverse era: toward an integrative channel approach
The development pace of digital socialization has accelerated drastically in the past decade, especially with the COVID-19 pandemic. Through that continuing digital shift, the idea of the metaverse, a virtual parallel world that can digitally replicate people’s lives, is developing fast through Meta...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer London
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10021049/ https://www.ncbi.nlm.nih.gov/pubmed/37360809 http://dx.doi.org/10.1007/s10055-023-00783-2 |