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Diachronic profile of startup companies through social media
Social media platforms have become powerful tools for startups, helping them find customers and raise funding. In this study, we applied a social media intelligence-based methodology to analyze startups’ content and to understand how their communication strategies may differ during their scaling pro...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Vienna
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10024031/ https://www.ncbi.nlm.nih.gov/pubmed/36968256 http://dx.doi.org/10.1007/s13278-023-01055-2 |