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Understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: Evidence from eight countries

Deepfakes are a troubling form of disinformation that has been drawing increasing attention. Yet, there remains a lack of psychological explanations for deepfake sharing behavior and an absence of research knowledge in non-Western contexts where public knowledge of deepfakes is limited. We conduct a...

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Autores principales: Ahmed, Saifuddin, Ng, Sheryl Wei Ting, Bee, Adeline Wei Ting
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10027756/
https://www.ncbi.nlm.nih.gov/pubmed/36959999
http://dx.doi.org/10.3389/fpsyg.2023.1127507
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author Ahmed, Saifuddin
Ng, Sheryl Wei Ting
Bee, Adeline Wei Ting
author_facet Ahmed, Saifuddin
Ng, Sheryl Wei Ting
Bee, Adeline Wei Ting
author_sort Ahmed, Saifuddin
collection PubMed
description Deepfakes are a troubling form of disinformation that has been drawing increasing attention. Yet, there remains a lack of psychological explanations for deepfake sharing behavior and an absence of research knowledge in non-Western contexts where public knowledge of deepfakes is limited. We conduct a cross-national survey study in eight countries to examine the role of fear of missing out (FOMO), deficient self-regulation (DSR), and cognitive ability in deepfake sharing behavior. Results are drawn from a comparative survey in seven South Asian contexts (China, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) and compare these findings to the United States, where discussions about deepfakes have been most relevant. Overall, the results suggest that those who perceive the deepfakes to be accurate are more likely to share them on social media. Furthermore, in all countries, sharing is also driven by the social-psychological trait – FOMO. DSR of social media use was also found to be a critical factor in explaining deepfake sharing. It is also observed that individuals with low cognitive ability are more likely to share deepfakes. However, we also find that the effects of DSR on social media and FOMO are not contingent upon users’ cognitive ability. The results of this study contribute to strategies to limit deepfakes propagation on social media.
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spelling pubmed-100277562023-03-22 Understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: Evidence from eight countries Ahmed, Saifuddin Ng, Sheryl Wei Ting Bee, Adeline Wei Ting Front Psychol Psychology Deepfakes are a troubling form of disinformation that has been drawing increasing attention. Yet, there remains a lack of psychological explanations for deepfake sharing behavior and an absence of research knowledge in non-Western contexts where public knowledge of deepfakes is limited. We conduct a cross-national survey study in eight countries to examine the role of fear of missing out (FOMO), deficient self-regulation (DSR), and cognitive ability in deepfake sharing behavior. Results are drawn from a comparative survey in seven South Asian contexts (China, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) and compare these findings to the United States, where discussions about deepfakes have been most relevant. Overall, the results suggest that those who perceive the deepfakes to be accurate are more likely to share them on social media. Furthermore, in all countries, sharing is also driven by the social-psychological trait – FOMO. DSR of social media use was also found to be a critical factor in explaining deepfake sharing. It is also observed that individuals with low cognitive ability are more likely to share deepfakes. However, we also find that the effects of DSR on social media and FOMO are not contingent upon users’ cognitive ability. The results of this study contribute to strategies to limit deepfakes propagation on social media. Frontiers Media S.A. 2023-03-07 /pmc/articles/PMC10027756/ /pubmed/36959999 http://dx.doi.org/10.3389/fpsyg.2023.1127507 Text en Copyright © 2023 Ahmed, Ng and Bee. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Ahmed, Saifuddin
Ng, Sheryl Wei Ting
Bee, Adeline Wei Ting
Understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: Evidence from eight countries
title Understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: Evidence from eight countries
title_full Understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: Evidence from eight countries
title_fullStr Understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: Evidence from eight countries
title_full_unstemmed Understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: Evidence from eight countries
title_short Understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: Evidence from eight countries
title_sort understanding the role of fear of missing out and deficient self-regulation in sharing of deepfakes on social media: evidence from eight countries
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10027756/
https://www.ncbi.nlm.nih.gov/pubmed/36959999
http://dx.doi.org/10.3389/fpsyg.2023.1127507
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