User-generated content and influencer marketing involving e-cigarettes on social media: a scoping review and content analysis of YouTube and Instagram

BACKGROUND: Evidence suggests that experimentation with e-cigarettes among young people is increasing. Social media is widely used by young people with user-generated content and influencer marketing particularly influential in promoting products. This paper documents a snapshot of online user-gener...

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Detalles Bibliográficos
Autores principales: Smith, Marissa J., Buckton, Christina, Patterson, Chris, Hilton, Shona
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2023
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10029293/
https://www.ncbi.nlm.nih.gov/pubmed/36941553
http://dx.doi.org/10.1186/s12889-023-15389-1

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