Can we design the next generation of digital health communication programs by leveraging the power of artificial intelligence to segment target audiences, bolster impact and deliver differentiated services? A machine learning analysis of survey data from rural India

OBJECTIVES: Direct to beneficiary (D2B) mobile health communication programmes have been used to provide reproductive, maternal, neonatal and child health information to women and their families in a number of countries globally. Programmes to date have provided the same content, at the same frequen...

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Detalles Bibliográficos
Autores principales: Bashingwa, Jean Juste Harrisson, Mohan, Diwakar, Chamberlain, Sara, Scott, Kerry, Ummer, Osama, Godfrey, Anna, Mulder, Nicola, Moodley, Deshendran, LeFevre, Amnesty Elizabeth
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2023
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10030469/
https://www.ncbi.nlm.nih.gov/pubmed/36931682
http://dx.doi.org/10.1136/bmjopen-2022-063354

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