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Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany

Europe has a large variety of historic cultural agroforestry systems which provide numerous ecosystem services. Traditional agroforestry landscapes are characterized by a high level of biodiversity, but they lack an economic basis due to considerable time and financial effort required for cultivatio...

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Autores principales: Philipp, Sophia M., Zander, Katrin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10035978/
https://www.ncbi.nlm.nih.gov/pubmed/37193255
http://dx.doi.org/10.1007/s10457-023-00840-4
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author Philipp, Sophia M.
Zander, Katrin
author_facet Philipp, Sophia M.
Zander, Katrin
author_sort Philipp, Sophia M.
collection PubMed
description Europe has a large variety of historic cultural agroforestry systems which provide numerous ecosystem services. Traditional agroforestry landscapes are characterized by a high level of biodiversity, but they lack an economic basis due to considerable time and financial effort required for cultivation, maintenance, and harvesting. Orchard meadows (OM) are a typical example for agroforestry systems. They combine large fruit trees with undercropping or livestock raising. This study investigates consumer knowledge and preferences for OM products and the possibilities of improved communication to increase consumer demand. Focus groups were conducted with German consumers. The results demonstrate that consumers have a very positive perception of OM juice in terms of taste, local production, health, and environmental benefits. In order to increase the demand for OM juice, communication with consumers needs to be improved by highlighting these positive attributes.
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spelling pubmed-100359782023-03-24 Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany Philipp, Sophia M. Zander, Katrin Agrofor Syst Article Europe has a large variety of historic cultural agroforestry systems which provide numerous ecosystem services. Traditional agroforestry landscapes are characterized by a high level of biodiversity, but they lack an economic basis due to considerable time and financial effort required for cultivation, maintenance, and harvesting. Orchard meadows (OM) are a typical example for agroforestry systems. They combine large fruit trees with undercropping or livestock raising. This study investigates consumer knowledge and preferences for OM products and the possibilities of improved communication to increase consumer demand. Focus groups were conducted with German consumers. The results demonstrate that consumers have a very positive perception of OM juice in terms of taste, local production, health, and environmental benefits. In order to increase the demand for OM juice, communication with consumers needs to be improved by highlighting these positive attributes. Springer Netherlands 2023-03-23 2023 /pmc/articles/PMC10035978/ /pubmed/37193255 http://dx.doi.org/10.1007/s10457-023-00840-4 Text en © The Author(s) 2023 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Article
Philipp, Sophia M.
Zander, Katrin
Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany
title Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany
title_full Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany
title_fullStr Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany
title_full_unstemmed Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany
title_short Orchard meadows: consumer perception and communication of a traditional agroforestry system in Germany
title_sort orchard meadows: consumer perception and communication of a traditional agroforestry system in germany
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10035978/
https://www.ncbi.nlm.nih.gov/pubmed/37193255
http://dx.doi.org/10.1007/s10457-023-00840-4
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