Cultural intelligence and sales performance in online insurance marketing: evidence from a Chinese insurance firm

The cultural clash between customers and salespeople in online marketing is observed as a barrier to promoting sales performance.The capability of handling cultural difference, or cultural intelligence (CQ), is therefore essential for salespeople. With data collected through questionnaires from a Ch...

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Detalles Bibliográficos
Autores principales: Pan, Guochen, Liu, Mengqi, Tseng, Lu-Ming, Geng, Zhixiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10037384/
https://www.ncbi.nlm.nih.gov/pubmed/36987434
http://dx.doi.org/10.1057/s41599-023-01623-z

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10037384/
https://www.ncbi.nlm.nih.gov/pubmed/36987434
http://dx.doi.org/10.1057/s41599-023-01623-z

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