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Cultural intelligence and sales performance in online insurance marketing: evidence from a Chinese insurance firm
The cultural clash between customers and salespeople in online marketing is observed as a barrier to promoting sales performance.The capability of handling cultural difference, or cultural intelligence (CQ), is therefore essential for salespeople. With data collected through questionnaires from a Ch...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10037384/ https://www.ncbi.nlm.nih.gov/pubmed/36987434 http://dx.doi.org/10.1057/s41599-023-01623-z |