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Linguistic effects on news headline success: Evidence from thousands of online field experiments (Registered Report)
What makes written text appealing? In this registered report, we study the linguistic characteristics of news headline success using a large-scale dataset of field experiments (A/B tests) conducted on the popular website Upworthy.com comparing multiple headline variants for the same news articles. T...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10038272/ https://www.ncbi.nlm.nih.gov/pubmed/36961788 http://dx.doi.org/10.1371/journal.pone.0281682 |