Hotspot analysis for organic laying hen husbandry—identification of sustainability problems as potential risk points to lose consumers’ trust

Over the last decade, there has been growing societal concern about the welfare of farmed animals. Although organic agriculture provides higher living standards, there are still critical points which can damage consumers’ trust in organic livestock farming. That is a risk, as especially organic farming relies on consumer trust. A hotspot analysis was conducted to identify critical points within the organic laying hen husbandry in Germany. This methodology aims to examine the sustainability of a product along its whole life cycle. Based on literature reviews, the life phases breeding, keeping, feeding, animal health, transport, and slaughter were assessed with ecological, social, and animal welfare criteria. Finally, the results were triangulated with various experts, and the critical points were classified in terms of their potential to diverge from consumers’ expectations. Our results show a high dependency of the organic sector on the conventional breeding process and its specialized breeds. This fact involves critical points which contradict the ideology of organic farming. The loopholes in the organic EU regulations in transport and slaughter were identified as additional threats to consumer trust in the organic system. The overall not better animal health compared to the conventional poultry system and the high numbers of poultry kept on some organic farms are also possible causes of disappointment in consumers’ vision of organic livestock farming. Therefore, we recommend an adjustment of some organic EU regulations regarding these points. Further, a linkage of the organic certification of a slaughterhouse to higher animal welfare standards during slaughter should be considered.