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The Factors Influencing Users’ Trust in and Loyalty to Consumer-to-Consumer Secondhand Marketplace Platform

This study investigates the factors influencing users’ trust in and loyalty to Karrot, a Korean consumer-to-consumer secondhand marketplace platform. This research develops a model with key variables based on the dual model of post-adoption phenomena and adds variables reflecting the specific contex...

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Detalles Bibliográficos
Autores principales:	Jang, Yumi, Kim, Seongcheol
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10044753/ https://www.ncbi.nlm.nih.gov/pubmed/36975267 http://dx.doi.org/10.3390/bs13030242

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