How Can Restaurant Companies Effectively Deliver CSR Efforts to Consumers on Social Media?

This study emphasized the source credibility effect on consumers’ responses to restaurant companies’ CSR efforts on social media. Based on the source credibility brand development process (i.e., brand trust, brand affect, and brand engagement), this study employed an online survey-based experiment a...

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Detalles Bibliográficos
Autores principales: Lee, Sae-Mi, Kim, Minseong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10045019/
https://www.ncbi.nlm.nih.gov/pubmed/36975237
http://dx.doi.org/10.3390/bs13030211

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10045019/
https://www.ncbi.nlm.nih.gov/pubmed/36975237
http://dx.doi.org/10.3390/bs13030211

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