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How Can Restaurant Companies Effectively Deliver CSR Efforts to Consumers on Social Media?
This study emphasized the source credibility effect on consumers’ responses to restaurant companies’ CSR efforts on social media. Based on the source credibility brand development process (i.e., brand trust, brand affect, and brand engagement), this study employed an online survey-based experiment a...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10045019/ https://www.ncbi.nlm.nih.gov/pubmed/36975237 http://dx.doi.org/10.3390/bs13030211 |