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Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists

Facebook pages of cosmetic products have substantially grown among millennial consumers. This study aims to explore the motivational factors that affect different types of millennial followers’ engagement, including followers on Facebook pages of cosmetic products, and examine different types of mil...

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Detalles Bibliográficos
Autores principales: Rungruangjit, Warinrampai, Chankoson, Thitinan, Charoenpornpanichkul, Kitti
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10045032/
https://www.ncbi.nlm.nih.gov/pubmed/36975295
http://dx.doi.org/10.3390/bs13030270