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The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products

Perfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore the potential psycholo...

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Detalles Bibliográficos
Autores principales: Chen, Libin, Chen, Guanhong, Wang, Shuo, Jiang, Lin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10045134/
https://www.ncbi.nlm.nih.gov/pubmed/36975294
http://dx.doi.org/10.3390/bs13030269
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author Chen, Libin
Chen, Guanhong
Wang, Shuo
Jiang, Lin
author_facet Chen, Libin
Chen, Guanhong
Wang, Shuo
Jiang, Lin
author_sort Chen, Libin
collection PubMed
description Perfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore the potential psychological mechanisms mediating this effect. Through four studies, we found that perfectionists are less likely to buy imperfect products, including those that are close to expiry and that have defective functioning, flawed appearance, and incomplete after-sales service than non-perfectionists, and are more likely to avoid choosing imperfect products. In addition, we found a mediating effect of dichotomous thinking and intolerance of uncertainty on this effect to explain the behavioral preferences of perfectionists in their purchasing choices. Manufacturers and marketers can benefit from the results of this study by implementing targeted production requirements and marketing strategies based on the consumer behavior preferences of perfectionists.
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spelling pubmed-100451342023-03-29 The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products Chen, Libin Chen, Guanhong Wang, Shuo Jiang, Lin Behav Sci (Basel) Article Perfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore the potential psychological mechanisms mediating this effect. Through four studies, we found that perfectionists are less likely to buy imperfect products, including those that are close to expiry and that have defective functioning, flawed appearance, and incomplete after-sales service than non-perfectionists, and are more likely to avoid choosing imperfect products. In addition, we found a mediating effect of dichotomous thinking and intolerance of uncertainty on this effect to explain the behavioral preferences of perfectionists in their purchasing choices. Manufacturers and marketers can benefit from the results of this study by implementing targeted production requirements and marketing strategies based on the consumer behavior preferences of perfectionists. MDPI 2023-03-18 /pmc/articles/PMC10045134/ /pubmed/36975294 http://dx.doi.org/10.3390/bs13030269 Text en © 2023 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Chen, Libin
Chen, Guanhong
Wang, Shuo
Jiang, Lin
The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
title The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
title_full The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
title_fullStr The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
title_full_unstemmed The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
title_short The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
title_sort effect of perfectionism on consumers’ intentions to purchase imperfect products
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10045134/
https://www.ncbi.nlm.nih.gov/pubmed/36975294
http://dx.doi.org/10.3390/bs13030269
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