The Value of Craft Beer Styles: Evidence from the Italian Market

This study aims to estimate the market value, or implicit prices, associated with the main craft beer attributes (e.g., beer style, organic, gluten-free, and package-related features) and support producers in detecting the more profitable marketing strategies. For this purpose, we conducted an empir...

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Detalles Bibliográficos
Autores principales: Bimbo, Francesco, De Meo, Emilio, Baiano, Antonietta, Carlucci, Domenico
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10047966/
https://www.ncbi.nlm.nih.gov/pubmed/36981254
http://dx.doi.org/10.3390/foods12061328

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10047966/
https://www.ncbi.nlm.nih.gov/pubmed/36981254
http://dx.doi.org/10.3390/foods12061328

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