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The Value of Craft Beer Styles: Evidence from the Italian Market

This study aims to estimate the market value, or implicit prices, associated with the main craft beer attributes (e.g., beer style, organic, gluten-free, and package-related features) and support producers in detecting the more profitable marketing strategies. For this purpose, we conducted an empir...

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Detalles Bibliográficos
Autores principales:	Bimbo, Francesco, De Meo, Emilio, Baiano, Antonietta, Carlucci, Domenico
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10047966/ https://www.ncbi.nlm.nih.gov/pubmed/36981254 http://dx.doi.org/10.3390/foods12061328

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