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How active social network site use affects green consumption: A moderated mediation model

A growing body of literature suggests a link between the usage of social networking sites (SNSs) and green consumption. However, researchers have shown that not all types of SNS usage have the same effect on individuals; therefore, to fully understand the relationship between a particular SNS use ty...

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Autores principales: Gong, Yanping, Chen, Chunyan, Tan, Yuxuan, Tang, Danni
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10050352/
https://www.ncbi.nlm.nih.gov/pubmed/37008875
http://dx.doi.org/10.3389/fpsyg.2023.1124025
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author Gong, Yanping
Chen, Chunyan
Tan, Yuxuan
Tang, Danni
author_facet Gong, Yanping
Chen, Chunyan
Tan, Yuxuan
Tang, Danni
author_sort Gong, Yanping
collection PubMed
description A growing body of literature suggests a link between the usage of social networking sites (SNSs) and green consumption. However, researchers have shown that not all types of SNS usage have the same effect on individuals; therefore, to fully understand the relationship between a particular SNS use type and green consumption, as well as the mechanisms underlying the relationship, more research is required. This study examined a moderated mediation model based on self-awareness theory to explain the “how” and “why” of the relationship between active SNS use and green consumption. An offline survey (N = 210) and an online survey (N = 348) were conducted. The results suggest that active SNS use is positively associated with green consumption via public self-awareness and that impression management motives moderate the mediating role of public self-awareness in the relationship between active SNS use and green consumption. By examining the connection between a specific type of SNS use (active SNS use) and green consumption, our study adds to the body of literature on the causes of green consumption. The results have substantial implications for future research promoting socially responsible consumption behavior.
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spelling pubmed-100503522023-03-30 How active social network site use affects green consumption: A moderated mediation model Gong, Yanping Chen, Chunyan Tan, Yuxuan Tang, Danni Front Psychol Psychology A growing body of literature suggests a link between the usage of social networking sites (SNSs) and green consumption. However, researchers have shown that not all types of SNS usage have the same effect on individuals; therefore, to fully understand the relationship between a particular SNS use type and green consumption, as well as the mechanisms underlying the relationship, more research is required. This study examined a moderated mediation model based on self-awareness theory to explain the “how” and “why” of the relationship between active SNS use and green consumption. An offline survey (N = 210) and an online survey (N = 348) were conducted. The results suggest that active SNS use is positively associated with green consumption via public self-awareness and that impression management motives moderate the mediating role of public self-awareness in the relationship between active SNS use and green consumption. By examining the connection between a specific type of SNS use (active SNS use) and green consumption, our study adds to the body of literature on the causes of green consumption. The results have substantial implications for future research promoting socially responsible consumption behavior. Frontiers Media S.A. 2023-03-15 /pmc/articles/PMC10050352/ /pubmed/37008875 http://dx.doi.org/10.3389/fpsyg.2023.1124025 Text en Copyright © 2023 Gong, Chen, Tan and Tang. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Gong, Yanping
Chen, Chunyan
Tan, Yuxuan
Tang, Danni
How active social network site use affects green consumption: A moderated mediation model
title How active social network site use affects green consumption: A moderated mediation model
title_full How active social network site use affects green consumption: A moderated mediation model
title_fullStr How active social network site use affects green consumption: A moderated mediation model
title_full_unstemmed How active social network site use affects green consumption: A moderated mediation model
title_short How active social network site use affects green consumption: A moderated mediation model
title_sort how active social network site use affects green consumption: a moderated mediation model
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10050352/
https://www.ncbi.nlm.nih.gov/pubmed/37008875
http://dx.doi.org/10.3389/fpsyg.2023.1124025
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