Cargando…
Understanding consumer impulse buying in livestreaming commerce: The product involvement perspective
The rapid development of livestreaming commerce has received widespread attention from both theoretical and practical circles. However, relatively few studies have been conducted from a product perspective, and even fewer studies have analyzed product characteristics influencing consumers’ impulse b...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10050593/ https://www.ncbi.nlm.nih.gov/pubmed/37008843 http://dx.doi.org/10.3389/fpsyg.2023.1104349 |