Customer Analysis Using Machine Learning-Based Classification Algorithms for Effective Segmentation Using Recency, Frequency, Monetary, and Time

Customer segmentation has been a hot topic for decades, and the competition among businesses makes it more challenging. The recently introduced Recency, Frequency, Monetary, and Time (RFMT) model used an agglomerative algorithm for segmentation and a dendrogram for clustering, which solved the probl...

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Detalles Bibliográficos
Autores principales: Ullah, Asmat, Mohmand, Muhammad Ismail, Hussain, Hameed, Johar, Sumaira, Khan, Inayat, Ahmad, Shafiq, Mahmoud, Haitham A., Huda, Shamsul
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10059577/
https://www.ncbi.nlm.nih.gov/pubmed/36991889
http://dx.doi.org/10.3390/s23063180

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10059577/
https://www.ncbi.nlm.nih.gov/pubmed/36991889
http://dx.doi.org/10.3390/s23063180

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