Marketing factors associated with a continuous positive airway pressure machine purchasing in patients with obstructive sleep apnea

AIM: Obstructive sleep apnea (OSA) is related with several cardiovascular diseases. It should be treated with a continuous positive airway pressure (CPAP) machine. There is limited data on marketing factors on a decision of CPAP machine purchasing in OSA patients. MATERIALS & METHODS: We enrolle...

Descripción completa

Detalles Bibliográficos
Autores principales: Sawunyavisuth, Bundit, Sopapol, Nattaporn, Tseng, Chi-Hsing, Sawanyawisuth, Kittisak
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Future Science Ltd 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10072120/
https://www.ncbi.nlm.nih.gov/pubmed/37026026
http://dx.doi.org/10.2144/fsoa-2022-0073
Descripción
Sumario:AIM: Obstructive sleep apnea (OSA) is related with several cardiovascular diseases. It should be treated with a continuous positive airway pressure (CPAP) machine. There is limited data on marketing factors on a decision of CPAP machine purchasing in OSA patients. MATERIALS & METHODS: We enrolled adult patients aged over 18 years with OSA who tried a CPAP. Marketing factors were evaluated for a decision of CPAP machine purchasing. RESULTS: There were 95 OSA patients participated in the study. Nice color CPAP machine and good knowledge and informative salesperson had adjusted odds ratio (aOR) of 4.480 and 9.478, the other two factors had aOR at 0.102 and 0.217. CONCLUSION: Marketing factors related to CPAP machine purchasing in patients with OSA.

Ejemplares similares