Research on Mechanisms of Customer-Oriented Deviance on Brand Trust: The Mediating Roles of Perceived Benefit / Uncertainty and the Moderating Role of Customer Involvement

BACKGROUNDS AND AIMS: In the era of the service economy, the personalized needs of customers are increasing rapidly. It often occurs that frontline employees bend organizational rules to help customers. The study sought to explore the influence mechanism of specific dimensions of customer-oriented d...

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Detalles Bibliográficos
Autores principales: Zhang, Yi, Zhao, Jingyi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10082582/
https://www.ncbi.nlm.nih.gov/pubmed/37038598
http://dx.doi.org/10.2147/PRBM.S400500

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10082582/
https://www.ncbi.nlm.nih.gov/pubmed/37038598
http://dx.doi.org/10.2147/PRBM.S400500

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