Cargando…

Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors

Preparing for natural disasters and adapting to climate change can save lives. Yet, minimal research has examined how governments can motivate community members to prepare for disasters (e.g., purchasing flood insurance or installing water barriers in homes for floods and hurricanes). Instead, studi...

Descripción completa

Detalles Bibliográficos
Autores principales: Lim, JungKyu Rhys, Liu, Brooke Fisher, Atwell Seate, Anita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10084415/
https://www.ncbi.nlm.nih.gov/pubmed/35701149
http://dx.doi.org/10.1111/risa.13957
_version_ 1785021733653184512
author Lim, JungKyu Rhys
Liu, Brooke Fisher
Atwell Seate, Anita
author_facet Lim, JungKyu Rhys
Liu, Brooke Fisher
Atwell Seate, Anita
author_sort Lim, JungKyu Rhys
collection PubMed
description Preparing for natural disasters and adapting to climate change can save lives. Yet, minimal research has examined how governments can motivate community members to prepare for disasters (e.g., purchasing flood insurance or installing water barriers in homes for floods and hurricanes). Instead, studies have focused on how to communicate actions individuals should take during disasters, rather than before disasters. This study develops messages targeting social norms, which are promising approaches to motivate community members to adopt disaster risk preparedness and mitigation behaviors. Specifically, we developed a variety of messages integrating descriptive norms (i.e., what others do), injunctive norms (i.e., what others believe should be done), and a social norms‐based fear appeal, or social disapproval rationale (i.e., a negative social result of [not] taking behaviors). Then, we tested these messages through two between‐subject factorial online experiments in flood‐ and hurricane‐prone U.S. states with adult samples (N = 2,286). In experiment 1 (i.e., purchasing flood insurance), the injunctive norms message using weather forecasters and the social disapproval rationale message significantly increased social norms perceptions, which in turn influenced behavioral intentions. In experiment 2 (i.e., installing water barriers), the injunctive norms message using weather forecasters, the injunctive norms message using neighbors, and the social disapproval rationale message significantly increased social norms perceptions, which in turn influenced mitigation intentions. However, the descriptive social norms message was not effective in increasing social norms perceptions. We provide some of the first empirical evidence on how organizations’ risk communication can empower community members to prepare and mitigate the impact of disasters.
format Online
Article
Text
id pubmed-10084415
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher John Wiley and Sons Inc.
record_format MEDLINE/PubMed
spelling pubmed-100844152023-04-11 Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors Lim, JungKyu Rhys Liu, Brooke Fisher Atwell Seate, Anita Risk Anal Part 3 Preparing for natural disasters and adapting to climate change can save lives. Yet, minimal research has examined how governments can motivate community members to prepare for disasters (e.g., purchasing flood insurance or installing water barriers in homes for floods and hurricanes). Instead, studies have focused on how to communicate actions individuals should take during disasters, rather than before disasters. This study develops messages targeting social norms, which are promising approaches to motivate community members to adopt disaster risk preparedness and mitigation behaviors. Specifically, we developed a variety of messages integrating descriptive norms (i.e., what others do), injunctive norms (i.e., what others believe should be done), and a social norms‐based fear appeal, or social disapproval rationale (i.e., a negative social result of [not] taking behaviors). Then, we tested these messages through two between‐subject factorial online experiments in flood‐ and hurricane‐prone U.S. states with adult samples (N = 2,286). In experiment 1 (i.e., purchasing flood insurance), the injunctive norms message using weather forecasters and the social disapproval rationale message significantly increased social norms perceptions, which in turn influenced behavioral intentions. In experiment 2 (i.e., installing water barriers), the injunctive norms message using weather forecasters, the injunctive norms message using neighbors, and the social disapproval rationale message significantly increased social norms perceptions, which in turn influenced mitigation intentions. However, the descriptive social norms message was not effective in increasing social norms perceptions. We provide some of the first empirical evidence on how organizations’ risk communication can empower community members to prepare and mitigate the impact of disasters. John Wiley and Sons Inc. 2022-06-14 2022-11 /pmc/articles/PMC10084415/ /pubmed/35701149 http://dx.doi.org/10.1111/risa.13957 Text en © 2022 The Authors. Risk Analysis published by Wiley Periodicals LLC on behalf of Society for Risk Analysis. https://creativecommons.org/licenses/by-nc/4.0/This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc/4.0/ (https://creativecommons.org/licenses/by-nc/4.0/) License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.
spellingShingle Part 3
Lim, JungKyu Rhys
Liu, Brooke Fisher
Atwell Seate, Anita
Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors
title Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors
title_full Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors
title_fullStr Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors
title_full_unstemmed Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors
title_short Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors
title_sort are you prepared for the next storm? developing social norms messages to motivate community members to perform disaster risk mitigation behaviors
topic Part 3
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10084415/
https://www.ncbi.nlm.nih.gov/pubmed/35701149
http://dx.doi.org/10.1111/risa.13957
work_keys_str_mv AT limjungkyurhys areyoupreparedforthenextstormdevelopingsocialnormsmessagestomotivatecommunitymemberstoperformdisasterriskmitigationbehaviors
AT liubrookefisher areyoupreparedforthenextstormdevelopingsocialnormsmessagestomotivatecommunitymemberstoperformdisasterriskmitigationbehaviors
AT atwellseateanita areyoupreparedforthenextstormdevelopingsocialnormsmessagestomotivatecommunitymemberstoperformdisasterriskmitigationbehaviors