The values we share: A multi‐method approach to understanding how perceived outgroup values are related to attitudes towards immigrants

Cultural understanding entails a recognition of outgroup values. Combining quantitative and qualitative methods, we analysed the perception of Spaniards of the core values of Moroccan immigrants across two online surveys, 139 interviews and an experimental study. In Study 1, participants spontaneously generated the values considered fundamental for Moroccans, rated such values on a continuum of negativity‐positivity and reported their attitudes towards Moroccans. In Study 2, participants were asked about the values that Spaniards and Moroccans (do not) share. In Study 3, participants were interviewed about the core values for Moroccans and those shared with Spaniards. Study 4 experimentally manipulated the salience of value‐sharing. An inductive analysis revealed that the perceived core values for Moroccans were related to family/community, material issues, religion and integrity. Study 2 showed that religion, gender‐universalism and culture/tradition were perceived as different values, whereas integrity, social‐interaction and family/community values were perceived as shared. Study 4 confirmed that making salient the common importance of family for Spaniards and Moroccans indirectly increased the perceived morality of Moroccan immigrants via perceived shared values. Implications for the way lay people think about the values of outgroups are discussed.