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Invoking self-related and social thoughts impacts online information sharing

Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this prior ne...

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Detalles Bibliográficos
Autores principales: Scholz, Christin, C. Baek, Elisa, Falk, Emily B
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088358/
https://www.ncbi.nlm.nih.gov/pubmed/36869716
http://dx.doi.org/10.1093/scan/nsad013
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author Scholz, Christin
C. Baek, Elisa
Falk, Emily B
author_facet Scholz, Christin
C. Baek, Elisa
Falk, Emily B
author_sort Scholz, Christin
collection PubMed
description Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this prior neuroimaging work and theory, we developed a manipulation in the form of short prompts that are attached to media content (here health news articles). These prompts encourage readers to think about how sharing the content may help them to fulfill motivations to present themselves positively (self-relevance) or connect positively to others (social relevance). Fifty-three young adults completed this pre-registered experiment while undergoing functional magnetic resonance imaging. Ninety-six health news articles were randomly assigned to three within-subject conditions that encouraged self-related or social thinking or a control. Invoking self-related or social thoughts about health-related news (vs control) (i) causally increased brain activity in a priori regions of interest chosen for their roles in processing social and self-relevance and (ii) causally impacted self-reported sharing intentions. This study provides evidence corroborating prior reverse inferences regarding the neural correlates of sharing. It further highlights the feasibility and utility of targeting neuropsychological processes to systematically facilitate online information spread.
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spelling pubmed-100883582023-04-12 Invoking self-related and social thoughts impacts online information sharing Scholz, Christin C. Baek, Elisa Falk, Emily B Soc Cogn Affect Neurosci Original Manuscript Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this prior neuroimaging work and theory, we developed a manipulation in the form of short prompts that are attached to media content (here health news articles). These prompts encourage readers to think about how sharing the content may help them to fulfill motivations to present themselves positively (self-relevance) or connect positively to others (social relevance). Fifty-three young adults completed this pre-registered experiment while undergoing functional magnetic resonance imaging. Ninety-six health news articles were randomly assigned to three within-subject conditions that encouraged self-related or social thinking or a control. Invoking self-related or social thoughts about health-related news (vs control) (i) causally increased brain activity in a priori regions of interest chosen for their roles in processing social and self-relevance and (ii) causally impacted self-reported sharing intentions. This study provides evidence corroborating prior reverse inferences regarding the neural correlates of sharing. It further highlights the feasibility and utility of targeting neuropsychological processes to systematically facilitate online information spread. Oxford University Press 2023-03-03 /pmc/articles/PMC10088358/ /pubmed/36869716 http://dx.doi.org/10.1093/scan/nsad013 Text en © The Author(s) 2023. Published by Oxford University Press. https://creativecommons.org/licenses/by/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Original Manuscript
Scholz, Christin
C. Baek, Elisa
Falk, Emily B
Invoking self-related and social thoughts impacts online information sharing
title Invoking self-related and social thoughts impacts online information sharing
title_full Invoking self-related and social thoughts impacts online information sharing
title_fullStr Invoking self-related and social thoughts impacts online information sharing
title_full_unstemmed Invoking self-related and social thoughts impacts online information sharing
title_short Invoking self-related and social thoughts impacts online information sharing
title_sort invoking self-related and social thoughts impacts online information sharing
topic Original Manuscript
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10088358/
https://www.ncbi.nlm.nih.gov/pubmed/36869716
http://dx.doi.org/10.1093/scan/nsad013
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